Overview

Full Product Details

Author:   J. Bourdon ,  C. Méadel
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Dimensions:   Width: 14.00cm , Height: 2.20cm , Length: 21.60cm
Weight:   4.679kg
ISBN:  

9781137345097

ISBN 10:   1137345098
Pages:   274
Publication Date:   24 January 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction; Jérôme Bourdon and Cécile Méadel PART I: INVENTING MEASUREMENT 1. The Politics of Enjoyment: Competing Audience Measurement Systems in Britain, 1950-1980; Stefan Schwarzkopf 2. Still the British Model? The BARB versus Nielsen; Marc Balnaves 3. Canada's Audience Massage: Audience Research and TV Policy Development, 1980-2010; Philip Savage and Alexandre Sévigny 4. The Monopoly that Won't Divide: France's Médiamétrie; Jérôme Bourdon and Cécile Méadel 5. Pioneering the Peoplemeter: German Public Service; Susanne Vollberg PART II: APPROPRIATING AUDIENCE FIGURES 6. Power Games: Audience Measurement as a Mediation Between Actors in India; Santanu Chakrabarti 7. Imagining Audiences in Brazil: Class, 'Race' and Gender; Esther Hamburger, Heloisa Buarque de Almeida, and Tirza Aidar 8. From Referee to Scapegoat, but still Referee: Auditel in Italy; Massimo Scaglioni 9. Domestication of Anglo-Saxon Conventions and Practices in Australia; Mark Balnaves 10. Market Requirements and Political Challenges: Russia Between Two Worlds; Elena Johansson and Sergey Davydov PART III: CONFRONTING CHANGES 11. The Role of Ratings in Scheduling. Commercial Logics in Irish Public Television; Ann-Marie Murray 12. The Local Peoplemeter, the Portable Peoplemeter, and the Unsettled Law and Policy of Audience Measurement in the US; Philip Napoli 13. Challenges of Digital Innovations: A Set-Top Box Based Approach; Katrien Berte and Tom Evens 14. Thickening Behavioral Data: New Uses of Ratings for Social Sciences; Jakob Bjur

Reviews

This collection is a most comprehensive book on television ratings systems. It offers a remarkable breadth of case studies of nations from North and South America, Europe, and Asia. These also include a wide variety of types of measurement practices and organizational structures. Such an array offers great opportunities for comparative analyses. Just as important, the book is theoretically, analytically and critically sophisticated. It examines the various critiques of audience measurement, such as the important distinction between substantive and procedural truths and the underlying assumptions in quantification and statistics about human behaviour and social relations. - Richard Butsch, Rider University, USA

Author Information

Tirza Aidar, University of Campinas, Brazil Mark Balnaves, University of Newcastle, Australia Katrien Berte, Centre for Information on the Media (CIM), the Belgian Joint Industry Committee Jakob Bjur, TNS-SIFO, Sweden Jérôme Bourdon, Tel Aviv University, Israel Heloisa Buarque de Almeida, University of São Paulo, Brazil Santanu Chakrabarti, Oxfam GB Sergey Davydov, National Research University, Russia Tom Evens, Ghent University, Belgium Esther Hamburger, University of São Paulo, Brazil Elena Johansson, Södertörn University, Sweden Cécile Méadel, Mines ParisTech, France Ann-Marie Murray, Dublin Institute of Technology, Ireland Philip M. Napoli, Rutgers University, USA Philip Savage, McMaster University, Canada Massimo Scaglioni, Università Cattolica, Milan, Italy Stefan Schwarzkopf, Queen Mary, University of London, UK Alexandre Sévigny, MacMaster University, Canada Susanne Vollberg, Martin-Luther University, Halle-Wittenberg, Germany

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions