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Full Product Details

Author:   William T. Horner
Publisher:   McFarland & Co Inc
Imprint:   McFarland & Co Inc
Dimensions:   Width: 15.20cm , Height: 1.30cm , Length: 22.90cm
Weight:   0.322kg
ISBN:  

9781476686639

ISBN 10:   1476686637
Pages:   258
Publication Date:   28 July 2022
Recommended Age:   From 18 years
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Table of Contents Acknowledgments Preface Introduction Part I: Lessons Learned One. Innovation in Political Communication in the Visual Age Two. Writing a Book and the First Lesson Three. The Second and Third Lessons: Checkers and the Crisis Within the Crisis of Eisenhower’s Heart Attack Four. Nixon’s South American Adventure Five. Nixon Makes a Crisis Out of His Visit to the Soviet Union in 1959 Six. Campaign ’60 as a “Crisis,” Part One Seven. Campaign ’60 as a “Crisis,” Part Two Eight. A Seventh “Crisis” and More Lessons about the News Media: Running for Governor in California in 1962 and the Debut of Nixon’s Manifesto Nine. Lessons Nixon Learned from LBJ Part II: The Lessons Applied Ten. The “Wilderness” Years Were Not the “­Non-Media” Years Eleven. The Man for All Media Twelve. Nixon as a Television Guest with a Vengeance Thirteen. The Primary Battle and the Road to Miami Fourteen. Campaign ’68: The Nixon Answer Fifteen. Laughing-in to the White House: Comedy and the Nixon Campaign Sixteen. Working the Refs Conclusion Chapter Notes Bibliography Index

Reviews

...a valuable scholarly contribution to the field of media studies and American politics [that] successfully documents Richard Nixon's attempt to 'control' what he considered a biased and hostile news media. --Joseph F. Dmohowski, Serials & Special Collections Librarian, Whittier College

Author Information

William T. Horner is Curators’ Distinguished Teaching Professor of Political Science at the University of Missouri in Columbia, Missouri. He has written, or co-written, five other books.

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