Overview

This book explores the trade in television program formats, which is a crucially important ingredient in the globalisation of culture, in Asia. It examines how much traffic there is in program formats, the principal direction of flow of such traffic, and the economic and cultural significance of this trade for the territories involved, and for the region as a whole. It shows how new technology, deregulation, privatisation and economic recession have greatly intensified competition between broadcasters in Asia, as in other parts of the world, and discusses how this in turn has multiplied the incidence of television format remakes, with some countries developing dedicated format companies, and others becoming net importers and adapters of formats.

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9780415309059

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Albert Moran is Senior Lecturer at Griffith University, Australia. He has written extensively on the Australian screen and on international aspects of film and television. Recent books include Film Policy: International, National and Regional Perspectives and Copycat TV: Globalisation, Program Formats and Cultural Identity. His current research includes a reinterpretation of Australian TV's development, a handbook on business/legal aspects of formats and a study of global flows of fiction formats. Michael Keane is Post-Doctoral Research Fellow at the Creative Industries Research and Application Centre at the Queensland University of Technology, Australia. Current research interests include television format trade in Asia and creative industries internationalisation in East Asia. He is co-editor of Media in China: Consumption, Content and Crisis (with Stephanie H. Donald and Yin Hong).

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