Digital Services in the 21st Century: A Strategic and Business Perspective

Author:   Antonio Sanchez ,  Belen Carro
Publisher:   John Wiley & Sons Inc
ISBN:  

9781119314851


Pages:   240
Publication Date:   21 July 2017
Format:   Hardback
Availability:   Out of stock   Availability explained
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Digital Services in the 21st Century: A Strategic and Business Perspective


Overview

Telecommunication Services provides a holistic approach to understand telecommunications systems by addressing the emergence and domination of new digital services, consumer and economic dynamics, and the creation of content by service providers. Includes services, underlying technologies, and internal capabilities for social network advertising Covers market dynamics that determine the successes and failures of service offerings Discusses the impact of smartphones (iPhone launch) on the telecommunications and mobile device industry

Full Product Details

Author:   Antonio Sanchez ,  Belen Carro
Publisher:   John Wiley & Sons Inc
Imprint:   Wiley-IEEE Press
Dimensions:   Width: 16.00cm , Height: 2.30cm , Length: 23.60cm
Weight:   0.544kg
ISBN:  

9781119314851


ISBN 10:   1119314852
Pages:   240
Publication Date:   21 July 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Author Information

Antonio Sánchez works in one of the largest multinational telecommunications operator (Europe and Americas), and is an Honorary Collaborator at the University of Valladolid, Spain. He earned his MSc in Telecommunications Engineering and PhD in Telecommunications from the University of Valladolid. Dr. Sánchez is an IEEE Senior Member, and editor of IEEE Communications Magazine. Belén Carro is an Associate Professor at the University of Valladolid, Spain, as well as the Director of Communication Services and Networks research group. She earned her MSc in Telecommunications Engineering and PhD in Telecommunications from the University of Valladolid. She has been guest editor for IEEE Network, IEEE Wireless Communications, and IEEE Communications Magazine.

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NOV RG 20252

 

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