Telecom Service Rollouts
Author:   Rajoo Nagar
Publisher:   McGraw-Hill Education - Europe
ISBN:  

9780071391122


Pages:   288
Publication Date:   10 June 2002
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $116.03 Quantity:  
Add to Cart

Share |

Telecom Service Rollouts


Overview

In this volume, the companies who have successfully rolled out telecom services report on what they did and why. Key features include: a post mortem of the crash year; business plans behind profitable service rollouts; discussion of how partnership can help or hinder; managing capital throughout the funding cycle; and go-to-market strategies. This book is aimed at: carriers and service providers who will be offering broadband services in the next 24 months; Integrated Access Developers (IADs); gateway and switch manufacturers; and MTU (Multi Tenant Units) building owners.

Full Product Details

Author:   Rajoo Nagar
Publisher:   McGraw-Hill Education - Europe
Imprint:   McGraw-Hill Inc.,US
Dimensions:   Width: 15.20cm , Height: 2.00cm , Length: 22.60cm
Weight:   0.408kg
ISBN:  

9780071391122


ISBN 10:   0071391126
Pages:   288
Publication Date:   10 June 2002
Audience:   General/trade ,  Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Preface Acknowledgments PART ONE: THE YEAR OF THE CRASH: A POSTMORTEM OF THE TELECOM CRISIS Chapter 1: We Built It and Nobody Came Chapter 2: From Bust Practices to Best Practices PART TWO: BACK TO THE FUTURE: STRATEGIES FOR SURVIVAL Chapter 3: Building a Defensible Business Chapter 4: Profitable Market Entry Strategies Chapter 5: Building an Effective Service Strategy Chapter 6: Partnerships--Effectively Working the Value Chain Chapter 7: Preparing to Launch Your Service Chapter 8: Marketing Communications--Maximizing Your Marketing Dollars PART THREE: THE NEXT GENERATION--NOT BEING LEFT WITH STRANDED CAPITAL Chapter 9: What Truly New Services and When? Chapter 10: Market Forecasts Bibliography Index

Reviews

Author Information

Ragoo Nagar (Santa Clara, CA) is Director of Product Marketing for TollBridge Technologies, A leading supplier of broadband access equipment. Before joining TollBridge, she was an 8-year veteran of Hewlett-Packard's networking division and Founder/President of PowerTel, a Sun Microsystems startup developing middleware for next-generation voice services.

Tab Content 6

Author Website:  

Countries Available

All regions
Latest Reading Guide

NOV RG 20252

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now