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Awards
OverviewFull Product DetailsAuthor: Clint LanierPublisher: McFarland & Co Inc Imprint: McFarland & Co Inc Dimensions: Width: 15.20cm , Height: 1.00cm , Length: 22.90cm Weight: 0.272kg ISBN: 9781476691671ISBN 10: 1476691673 Pages: 201 Publication Date: 10 April 2023 Recommended Age: From 18 years Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsTable of Contents Preface Introduction 1—From the Red Dirt of Alabama 2—A Beer Born of Resentment 3—Introducing Mr. Mack 4—United Black Enterprises and the Famous Beer from Milwaukee 5—Buying Peoples Beer 6—Race in Oshkosh 7—Overcoming 8—Growing Pains 9—Black Beer 10—The Hidden Truth About Big Beer 11—Government Contracts 12—Grasping at Straws 13—Last Ditch Efforts 14—Ted Mack’s Legacy Chapter Notes Works Cited IndexReviews"“Well-researched, well-written...recommended”—Choice; “The book comes at a timely moment. Americans are reckoning with a long legacy of White control in the brewing industry. The industry is currently wrestling with this history and trying to understand the causes and conditions that led us here, and how to find a more equitable way forward. Mr. Lanier’s portrait of Theodore Mack’s efforts to use People’s Beer as a vehicle for racial equity fifty years ago is an important contribution to that understanding. … This is an excellent book, a poignant one, and it tells an important story. It has already begun to shape my thinking about the beer industry in the United States.”—Jeff Alworth, author of The Beer Bible “Clint Lanier rummages through decades of history, tosses the myths, and unpacks the context to bring Ted Mack Sr.’s improbable story to a modern audience in this deeply researched and briskly written book. You find yourself rooting for Mack and his Peoples Brewery, and also gain insight into the arc of American brewing over the past century. It is the sort of book that surprises even the aficionados among us. Highly recommended."" — Tom Acitelli, author of The Audacity of Hops: The History of America's Craft Beer Revolution “In 1911 the German-American beer writer John Arnold said that the history of beer is the history of the people. This is the history of Peoples Beer, and like the very best beer history, it is much more than the history of a brewery: it's the story, both fascinating and appalling, of a struggle for justice against prejudice.”—Martyn Cornell, author of Author of Amber, Gold & Black: The History of Britain's Great Beers “Theodore “Teddy” Mac was a Black entrepreneur with a warm heart and a big personality who dared to believe in the American dream, only to have his hard work smashed by a cutthroat brewing industry and corrupt political system. Unflinching and beautifully researched, Clint Lanier masterfully tells a story of a man who endured hardship his entire life only to emerge stronger through the sheer will of the American spirit. Ultimately, People's Beer is a poignant commentary on systemic racism wrapped in an inspiring story of entrepreneurialism and beer.”— John McCarthy, author of Whiskey Rebels: The Dreamers, Visionaries, and Badasses Who Are Revolutionizing American Whiskey" Clint Lanier rummages through decades of history, tosses the myths, and unpacks the context to bring Ted Mack Sr.'s improbable story to a modern audience in this deeply researched and briskly written book. You find yourself rooting for Mack and his Peoples Brewery, and also gain insight into the arc of American brewing over the past century. It is the sort of book that surprises even the aficionados among us. Highly recommended. -- Tom Acitelli, author of The Audacity of Hops: The History of America's Craft Beer Revolution In 1911 the German-American beer writer John Arnold said that the history of beer is the history of the people. This is the history of Peoples Beer, and like the very best beer history, it is much more than the history of a brewery: it's the story, both fascinating and appalling, of a struggle for justice against prejudice. --Martyn Cornell, author of Author of Amber, Gold & Black: The History of Britain's Great Beers The book comes at a timely moment. Americans are reckoning with a long legacy of White control in the brewing industry. The industry is currently wrestling with this history and trying to understand the causes and conditions that led us here, and how to find a more equitable way forward. Mr. Lanier's portrait of Theodore Mack's efforts to use People's Beer as a vehicle for racial equity fifty years ago is an important contribution to that understanding. ... This is an excellent book, a poignant one, and it tells an important story. It has already begun to shape my thinking about the beer industry in the United States. --Jeff Alworth, author of The Beer Bible Theodore Teddy Mac was a Black entrepreneur with a warm heart and a big personality who dared to believe in the American dream, only to have his hard work smashed by a cutthroat brewing industry and corrupt political system. Unflinching and beautifully researched, Clint Lanier masterfully tells a story of a man who endured hardship his entire life only to emerge stronger through the sheer will of the American spirit. Ultimately, People's Beer is a poignant commentary on systemic racism wrapped in an inspiring story of entrepreneurialism and beer. -- John McCarthy, author of Whiskey Rebels: The Dreamers, Visionaries, and Badasses Who Are Revolutionizing American Whiskey Clint Lanier rummages through decades of history, tosses the myths, and unpacks the context to bring Ted Mack Sr.'s improbable story to a modern audience in this deeply researched and briskly written book. You find yourself rooting for Mack and his Peoples Brewery, and also gain insight into the arc of American brewing over the past century. It is the sort of book that surprises even the aficionados among us. Highly recommended. -- Tom Acitelli, author of The Audacity of Hops: The History of America's Craft Beer Revolution In 1911 the German-American beer writer John Arnold said that the history of beer is the history of the people. This is the history of Peoples Beer, and like the very best beer history, it is much more than the history of a brewery: it's the story, both fascinating and appalling, of a struggle for justice against prejudice. --Martyn Cornell, author of Author of Amber, Gold & Black: The History of Britain's Great Beers The book comes at a timely moment. Americans are reckoning with a long legacy of White control in the brewing industry. The industry is currently wrestling with this history and trying to understand the causes and conditions that led us here, and how to find a more equitable way forward. Mr. Lanier's portrait of Theodore Mack's efforts to use People's Beer as a vehicle for racial equity fifty years ago is an important contribution to that understanding. ... This is an excellent book, a poignant one, and it tells an important story. It has already begun to shape my thinking about the beer industry in the United States. --Jeff Alworth, author of The Beer Bible Theodore Teddy Mac was a Black entrepreneur with a warm heart and a big personality who dared to believe in the American dream, only to have his hard work smashed by a cutthroat brewing industry and corrupt political system. Unflinching and beautifully researched, Clint Lanier masterfully tells a story of a man who endured hardship his entire life only to emerge stronger through the sheer will of the American spirit. Ultimately, People's Beer is a poignant commentary on systemic racism wrapped in an inspiring story of entrepreneurialism and beer. -- John McCarthy, author of Whiskey Rebels: The Dreamers, Visionaries, and Badasses Who Are Revolutionizing American Whiskey Author InformationClint Lanier is an assistant professor of English at New Mexico State University in Las Cruces, New Mexico. His writing about travel, history, food and drink has appeared in the Huffington Post, Eater, and Fodors. Tab Content 6Author Website:Countries AvailableAll regions |