Technology Strategies for the Hospitality Industry

Author:   Peter Nyheim ,  Daniel Connolly
Publisher:   Pearson Education (US)
Edition:   3rd edition
ISBN:  

9780134484495


Pages:   224
Publication Date:   19 September 2018
Format:   Paperback
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Our Price $439.96 Quantity:  
Add to Cart

Share |

Technology Strategies for the Hospitality Industry


Overview

For courses in technology in hospitality. A practical guide to enhancing hospitality with technology Technology Strategies for the Hospitality Industry examines technology strategies for the hospitality industry, from hotels and restaurants, to meetings and events. Practical in its approach, the text has a running theme of strategy throughout, and each chapter flows in the same order – interview, content, case study, and questions. Written in cooperation with a team of contributing authors from the industry, the 3rd edition includes a new chapter on virtual and augmented reality in hospitality and updated material on current and emerging technologies.

Full Product Details

Author:   Peter Nyheim ,  Daniel Connolly
Publisher:   Pearson Education (US)
Imprint:   Pearson
Edition:   3rd edition
Dimensions:   Width: 21.30cm , Height: 1.30cm , Length: 27.20cm
Weight:   0.001kg
ISBN:  

9780134484495


ISBN 10:   0134484495
Pages:   224
Publication Date:   19 September 2018
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

1. Introduction and Competitive Advantage 2. Computer Basics and Networking 3. E-Commerce and Digital Marketing in Practice 4. Restaurant Management Systems 5. Hotel and Resort Technology 6. Technology in Meeting and Events 7. Global Distribution Systems and Channels 8. Databases 9. Information to Knowledge 10. Augmented Reality and Virtual Reality in Hospitality 11. Strategic Hospitality Technology Investment

Reviews

Author Information

Peter Nyheim, PhD, is a Principal at BizEnglish, a technology agency focusing on English-speaking clientele. Prior to BizEnglish, Dr. Nyheim taught at Penn State University and Drexel University. Dr. Nyheim earned a BA in Government from Lehigh University, an MBA from Drexel University in Information Systems, and a PhD in Workforce Education from Penn State University.

Tab Content 6

Author Website:  

Countries Available

All regions
Latest Reading Guide

NOV RG 20252

 

Shopping Cart
Your cart is empty
Shopping cart
Mailing List