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OverviewFor courses in technology in hospitality. A practical guide to enhancing hospitality with technology Technology Strategies for the Hospitality Industry examines technology strategies for the hospitality industry, from hotels and restaurants, to meetings and events. Practical in its approach, the text has a running theme of strategy throughout, and each chapter flows in the same order – interview, content, case study, and questions. Written in cooperation with a team of contributing authors from the industry, the 3rd edition includes a new chapter on virtual and augmented reality in hospitality and updated material on current and emerging technologies. Full Product DetailsAuthor: Peter Nyheim , Daniel ConnollyPublisher: Pearson Education (US) Imprint: Pearson Edition: 3rd edition Dimensions: Width: 21.30cm , Height: 1.30cm , Length: 27.20cm Weight: 0.001kg ISBN: 9780134484495ISBN 10: 0134484495 Pages: 224 Publication Date: 19 September 2018 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: Available To Order We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of Contents1. Introduction and Competitive Advantage 2. Computer Basics and Networking 3. E-Commerce and Digital Marketing in Practice 4. Restaurant Management Systems 5. Hotel and Resort Technology 6. Technology in Meeting and Events 7. Global Distribution Systems and Channels 8. Databases 9. Information to Knowledge 10. Augmented Reality and Virtual Reality in Hospitality 11. Strategic Hospitality Technology InvestmentReviewsAuthor InformationPeter Nyheim, PhD, is a Principal at BizEnglish, a technology agency focusing on English-speaking clientele. Prior to BizEnglish, Dr. Nyheim taught at Penn State University and Drexel University. Dr. Nyheim earned a BA in Government from Lehigh University, an MBA from Drexel University in Information Systems, and a PhD in Workforce Education from Penn State University. Tab Content 6Author Website:Countries AvailableAll regions |
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