Overview

Plastics packaging plays an increasing role in marketing, conveying, and protecting products in the fast moving consumer goods market. It continues to overtake conventional packaging, as it offers product developers easy moldability, as well as squeezability. New closure systems for flexible packaging have opened up new markets, such as refill bags and single-serve packs for drinks. With chapter authors drawn from industry and from sources close to industry, Technology of Plastics Packaging for the Consumer Market provides comprehensive, authoritative coverage of plastics packaging for the food, beverages, household and personal care products markets worldwide..

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