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9780415183420

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Managers will profit from this book if they are not shy of technical material-and if they want to make decisions that are good for both the bottom line and the future. <br>- Futurist, 3/99 <br> This comprehensive and accessible analysis of technology assessment defines and describes its role in the strategic managenent of firms. <br>- Futurist, 3/99 <br> This well written, heavily documented book portrays a man whose vision was mainly poetic, rather than philosophical, and emblematic, rather than systematic. Elizabeth Vida's skillful detective work reveals with startling effect the extent to which he used, often quite crudely, the techniques and ideas of those whose vision provided an answer to his own spiritual struggle. <br>-Bryan Greetham, Reviews <br>

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Ernest Braun is Emeritus Professor and former Head of the Technology Policy Unit, Aston University, UK. He has also held the posts of Head of the Technology Assessment Unit, Austrian Academy of Sciences, Vienna, and Visiting Professor, Centre for Technology Strategy, Open University. His books include Futile Progress (1995) and Wayward Technology (1986).

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