Overview
This text is a comprehensive and accessible analysis of technology assessment. The author argues against a narrow view of technology as simply a means of making a profit and instead advocates a long term view which considers the wider interests of the firm and society. Technology in Context defines and describes technology assessment in detail and shows the role it can and should play in the strategic management of firms. In particular, the author demonstrates what information is needed to manage technology effectively and with the greatest possible benefit to the firm and its employees. Technology assessment supplies an early warning of the potential hazards of technologies, and provides the necessary information to allow managers to make informed choices about the impact of technology on the firm and society. The text also explores the main problems associated with the application of technology including the danger of environmental degradation and the problems of employment and skills. Technology in Context is a complete introduction to the theory and methods of technology assessment as a tool of strategic management. It will be a useful book for all those interested in the management and social role of technology.
Full Product Details
Author: Ernest Braun
Publisher: Taylor & Francis Ltd
Imprint: Routledge
Dimensions:
Width: 13.80cm
, Height: 1.00cm
, Length: 21.60cm
Weight: 0.226kg
ISBN: 9780415183437
ISBN 10: 041518343
Pages: 176
Publication Date: 05 March 1998
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
Managers will profit from this book if they are not shy of technical material-and if they want to make decisions that are good for both the bottom line and the future. - Futurist, 3/99 This comprehensive and accessible analysis of technology assessment defines and describes its role in the strategic managenent of firms. - Futurist, 3/99 This well written, heavily documented book portrays a man whose vision was mainly poetic, rather than philosophical, and emblematic, rather than systematic. Elizabeth Vida's skillful detective work reveals with startling effect the extent to which he used, often quite crudely, the techniques and ideas of those whose vision provided an answer to his own spiritual struggle. -Bryan Greetham, Reviews
Managers will profit from this book if they are not shy of technical material-and if they want to make decisions that are good for both the bottom line and the future. <br>- Futurist, 3/99 <br> This comprehensive and accessible analysis of technology assessment defines and describes its role in the strategic managenent of firms. <br>- Futurist, 3/99 <br> This well written, heavily documented book portrays a man whose vision was mainly poetic, rather than philosophical, and emblematic, rather than systematic. Elizabeth Vida's skillful detective work reveals with startling effect the extent to which he used, often quite crudely, the techniques and ideas of those whose vision provided an answer to his own spiritual struggle. <br>-Bryan Greetham, Reviews <br>
Author Information
Ernest Braun is Emeritus Professor and former Head of the Technology Policy Unit, Aston University, UK. He has also held the posts of Head of the Technology Assessment Unit, Austrian Academy of Sciences, Vienna, and Visiting Professor, Centre for Technology Strategy, Open University. His books include Futile Progress (1995) and Wayward Technology (1986).
