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The Public Library Association (PLA), a division of the American Library Association, strives to enhance the development and effectiveness of public library staff and public library services. This mission positions PLA to focus its efforts on serving the needs of its members, address issues that affect public libraries, and commit to quality public library services that benefit the general public. Jeanne Goodrich is a consultant and trainer specializing in public library planning, Job analysis, and data collection and analysis. Former Deputy Director of the Multnomah County Library in Portland, Oregon, she has more than thirty years of experience in public library management, directing medium-sized libraries and serving as deputy director for library development at a state library agency. Goodrich received her master's degree in library science from the University of Oregon. Diane Mayo is vice president of Information Partners, Inc., an Information technology and library automation consulting firm that specializes in assisting libraries with planning and implementing a wide range of technologies. With more than twenty years' experience as a librarian focused on managing technology, she has overseen both technical and public services at multi-branch public libraries. She is co-author of Wired for the Future: Developing Your Library Technology Plan and Managing for Results: Effective Resource Allocation for Public Libraries. Mayo received her master's degree in library science from California State University, Fullerton.

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