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9789811680694

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“This book provides various perspectives, issues, opportunities, and challenges related to the use of technology in the tourism sector, especially in tourism fairs, festivals, and events in Asia. The book serves as a valuable reference for readers, offering new insights and recommendations regarding to innovative technology and tourism sector. Academics and policymakers will highly appreciate the theoretical insights and empirical reflections presented. Additionally, professionals in tourism, culture, business, and practitioners involved in tourism sector will find this book highly beneficial.” (M. Silahul Mu'min, Information Technology & Tourism, Vol. 26 (2), 2024)

Author Information

Dr Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. Dr Hassan has been working for the tourism industry as a consultant, academic, and researcher for over 20 years. His research interest areas are technology-supported marketing for tourism and hospitality, immersive technology applications in the tourism and hospitality industry, and technology-influenced marketing suggestions for sustainable tourism and hospitality industry in developing countries. Dr Hassan has authored over 150 articles and book chapters in leading tourism outlets. He is also part of the editorial team of 25 book projects from Routledge, Springer, CAB International, and Emerald Group Publishing Limited. He is a regular reviewer of a number of international journals.

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