Overview

This book covers multiple areas such as technology and the type of application in aviation, tourism and hospitality with looking at current and future technology application, as well as in a rural tourism perspective. The strength of this book comes from the authors themselves coming from multiple higher institutions in Malaysia and Indonesia as these two countries are the top two countries in Southeast Asia with the world's most popular tourist destinations and for a reason: a tropical climate, rich culture, gorgeous beaches, wonderful food and low prices. This book is also packed with detailed knowledge in the area of air travel, as well as deep understanding on the related theories used as theoretical underpin in performing air travel research. This book provides insightful discussion and very beneficial to the reader. This book is suitable for the following readers: general, students, travelers, academics, tourism consultants, aviation regulators, aviation practitioners and ministries of tourism. Readers are also exposed to recent issues and development pertaining technology application in aviation tourism and hospitality, theoretical discussion related to technology application as well as its application and future research application.  

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9789811966217

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Dr. Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. He earned his Ph.D. in eTourism from the UK. His main areas of research are: technology-supported marketing in tourism; innovative marketing dynamics; destination branding in tourism; cultural heritage tourism; heritage interpretation; and sustainable management/marketing alternatives for cultural heritage industries. Hassan authored over 100 articles and book chapters in leading tourism outlets. He is also part of the editorial team of 25 book projects from Routledge, Springer, CAB International and Emerald Group Publishing Limited. Hassan is a regular reviewer of Tourism Management, Journal of Hospitality and Tourism Management, Tourism Analysis, the International Journal of Human Resource Management, Journal of Ecotourism, Journal of Business Research, eReview of Tourism Research (eRTR), International Interdisciplinary Business-Economics Advancement Journal and International Journal of Tourism Cities. Dr. Nor Aida Abdul Rahman is an Associate Professor in Universiti Kuala Lumpur, Malaysian Institute of Aviation Technology (UniKL MIAT). Currently she is serving as a Head of Aviation Management at her university. Her research focuses on marketing logistics, strategy and supply chain, supply chain relationship, Halal logistics and supply chain, aviation management, air travel and tourism. Her research work has appeared in several reputable academic journals such as Industrial Marketing Management, Journal of Humanitarian Logistics and Supply Chain, International Journal of Quality and Reliability Management, Journal of Islamic Marketing and others. She has also published a number of book chapter and refereed conference proceedings, and part of the editorial team of book project with Routledge.  

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