Overview

This book addresses the emergence of multi-channel broadcasting. Televisions, PCs, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV. No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices. Readers will acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy model.

Full Product Details

Author:   Philip Cianci
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781138145733

ISBN 10:   1138145734
Pages:   346
Publication Date:   27 July 2016
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Chapter 1 Introduction The New Broadcasting Reception/consumption devices Multi channel distribution Converged Production Agile Broadcasting Media Systems Engineering Business Models Creative Techniques The Content Lifecycle Chapter 2 A Streamlined History of Digital Production & Distribution Chapter 3 Multi-layered Broadcast Operation Center Technology Real-time Systems Media Networks and Storage Application Security Service Oriented Architecture Chapter 4 Production Infrastructures and Processes Ingest/Playout Content Storage Automation (PMCP/BXF/AXF) Commercial Content User Interaction Chapter 5 Production for Multiplatform Distribution Content sources Prepurposing & Repurposing User Generated Content Transcoding Issues Presentation Issues and Techniques Multi-platform Content Production Software Integrated PCR & MCR Chapter 6 In-house Asset Management Metadata & Search Platform Versioning Chapter 7 Distribution DTV OTA, Cable, Satellite, Broadband (IPTV & FiOS) Web/Broadband Handheld Mobile TV Content Delivery Networks Chapter 7 X-platform Ads & Commercials Sales & Buys Audience profiles Cross-platform ad sales Ads & Commercials Electronic Content Delivery Digital Program Insertion Chapter 8 The Future: Personalization Interactivity Targeting Privacy Chapter 9 The Multi Platform Consumer Home Media Center DTV Internet Handheld Mobile Cross Platform Search & Rights Management Chapter 10 Emerging Technology Solutions Standards Work Emerging Distribution Channels Digital Signage Taxi/Elevator/?TV Dig

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Author Information

Philip Cianci's involvement in the HDTV effort began at Philips Research in the 1980s, where, as a designer, he was involved the development of Advanced Television Systems, culminating in the Grand Alliance HDTV prototype. Mr. Cianci was at ESPN during the construction and commissioning of the Digital Center and the debut of SportsCenter in HDTV. He is the Editor of the ""Transition to Digital” Broadcast Engineering Magazine e-Newsletter and is collaborating in the development of an HDTV archive with the Smithsonian Institution.

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