Overview

In a world driven by technological advancements, the ability to effectively manage technology and innovation is the key to success. ""TECHNOLOGY AND INNOVATION MANAGEMENT: A Practical Guide"" is your ultimate companion on the journey to becoming a master of technological transformation. Dr. Raj C N. Thiagarajan, a renowned expert in the field, takes you on a captivating exploration of the dynamic intersection between technology, innovation, and management. With a focus on practicality and real-world application, this book equips students, engineers, entrepreneurs, and innovators with the tools and techniques to shape the future and achieve their strategic goals. From the origins of technology and innovation management to the fundamentals of value creation through purpose-driven innovation, each chapter unveils a new layer of knowledge and expertise. Discover the secrets of managing creativity and innovation, learn about powerful technology tools for successful innovation, and explore the process of technological change and its impact on market dynamics. But this book goes beyond theory. It immerses you in the world of technology intelligence, competition, and strategic decision-making. Uncover the art of gathering valuable insights, harness the power of technology roadmaps and strategy models, and explore the organizational structures that foster innovation. Gain a deep understanding of intellectual property strategy and the process of technology deployment in new product development. Dr. Thiagarajan's wealth of experience, spanning over three decades with global corporations, shines through as he shares his expertise through real-life examples and case studies.

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