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OverviewFor courses in Technical Communication. This version of Technical Communication: Process and Product has been updated to reflect the 8th Edition of the MLA Handbook (April 2016)* A focus on oral and written correspondence in all fields Technical Communication: Process and Product shows students how to produce all forms of written and oral technical communication with easy-to-follow instructions. Interesting scenarios and examples featuring real people on the job make the text relatable to students of all majors. The Ninth Edition builds upon the authors' proven methodology, emphasizes the writing process, and shows students how it applies to both written and oral communication. By showcasing real employees in communication scenarios across a wide range of disciplines – from engineering, to consulting, banking, construction, and biotechnology – the authors showcase the importance of strong communication skills within every field. * The 8th Edition introduces sweeping changes to the philosophy and details of MLA works cited entries. Responding to the “increasing mobility of texts,” MLA now encourages writers to focus on the process of crafting the citation, beginning with the same questions for any source. These changes, then, align with current best practices in the teaching of writing which privilege inquiry and critical thinking over rote recall and rule-following. Full Product DetailsAuthor: Sharon Gerson , Steven GersonPublisher: Pearson Education (US) Imprint: Pearson Edition: 9th edition Dimensions: Width: 10.00cm , Height: 10.00cm , Length: 10.00cm Weight: 0.100kg ISBN: 9780134678863ISBN 10: 0134678869 Pages: 592 Publication Date: 30 January 2017 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: Available To Order ![]() We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsBrief Contents An Introduction to Technical Communication Digital Communication The Communication Process Objectives in Technical Communication Audience Recognition Ethical Considerations Document Design Visual Aids Routine Correspondence The Job Search Communicating To Persuade Social Media Web Sites and Online Help Technical Descriptions and Process Analyses Instructions, User Manuals, And Standard Operating Research Short, Informal Reports Long, Formal Reports Proposals and Business Plans Oral Presentations Appendix A: Grammar, Punctuation, Mechanics, and Spelling Appendix B: Parenthetical Source Citations and DocumentationReviewsAuthor InformationSharon J. Gerson and Steven M. Gerso n are dedicated career professionals who have a combined total of over 80 years teaching experience at the college and university level. They have taught technical writing, business writing, professional writing, and technical communication to thousands of students, attended and presented at dozens of conferences, written numerous articles, and published several textbooks, including Technical Writing: Process and Product (Ninth Edition), Professional Communication in the Digital Workplace, The Red Bridge Reader (Third Edition, co-authored by Kin Norman), Writing That Works: A Teacher’s Guide to Technical Writing (Second Edition), Workplace Communication: Process and Product, and Workplace Writing: Planning, Packaging, and Perfecting Communication. In addition to their academic work, Sharon and Steve are involved in business and industry through their business, Steve Gerson Consulting. In this business, they have worked for companies such as Sprint, AlliedSignal—Honeywell, General Electric, JCPenney, Avon, the Missouri Department of Transportation, H&R Block, Mid America Regional Council, and Commerce Bank. Their work for these businesses includes writing, editing, and proofreading many different types of technical documents, such as proposals, marketing collateral, reports, and instructions. Steve also has presented hundreds of hands-on workshops on technical/business writing, business grammar in the workplace, oral presentations in the workplace, and business etiquette. Over 10,000 business and governmental employees have benefited from these workshops. For the past decade, Steve has worked closely with K—12 teachers. He has presented many well-attended, interactive workshops to give teachers useful tips about technical writing in the classroom. Both Steve and Sharon have been awarded for teaching excellence and are listed in Who’s Who Among America’s Teachers. Steve is a Society for Technical Communication Fellow and won that organization's prestigious Jay R. Gould Award for Excellence in Teaching Technical Communication in 2016. In 2003, Steve was named Kansas Professor of the Year by the Carnegie Foundation for the Advancement of Education. Their wealth of experience and knowledge has been gathered for you in the Ninth Edition of Technical Communication: Process and Product. Tab Content 6Author Website:Countries AvailableAll regions |