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Full Product Details

Author:   Genifer Snipes ,  Marlinda Karo ,  Ash E. Faulkner ,  Lauren Reiter
Publisher:   Association of College & Research Libraries
Imprint:   Association of College & Research Libraries
Dimensions:   Width: 17.80cm , Height: 2.10cm , Length: 25.40cm
Weight:   0.324kg
ISBN:  

9780838939093

ISBN 10:   0838939090
Pages:   412
Publication Date:   18 May 2022
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Introduction SECTION I. Basic Business Research Chapter 1. Constrain Yourself: Practical Company Research Kristina Batiste Chapter 2. Disrupting the Business Writing Course: Critical Pedagogy to Frame Business Information Literacy Instruction Carmen Cole Chapter 3. Let’s Compare: Using a Recommendation Report to Teach Basic Business Research Skills Emily Mross Chapter 4. Let’s Duel: The Gamification of Business Information Literacy for Undergraduate Students Amanda Wheatley Chapter 5. Storytelling with Business Research Reece Steinberg Chapter 6. I Can Read the Business Section for My Paper?: Discovering Connections Between Sources Theresa Carlson SECTION II. Finance and Accounting Chapter 7. Database Scavenger Hunt and Analysis for Accounting Students Robbi De Peri Chapter 8. Evaluating Information Quality: The Use of Research Logs in Academic and Professional Business Research Mariana Jardim Chapter 9. Collaborating with a Finance Executive-in-Residence to Build Finance Students’ Information Literacy Skills Catherine Fournier Boulianne SECTION III. Entrepreneurship Chapter 10. A Tour of Public-Use Market Research Carolyn Klotzbach-Russell Chapter 11. Pitching Through Storytelling Reece Steinberg Chapter 12. Hospitality and Tourism Case Competition Hal Kirkwood Chapter 13. More Than a Secondary Strategy: How to Actively Incorporate Primary Research into Your Instruction Session Sara Heimann and Summer Krstevska Chapter 14. Aligning Business IL with Startup Thinking: A Series of Open Workshops Carey Toane, Holly Inglis, Sarah Shujah, and Michelle Spence SECTION IV. Management Chapter 15. SWOT Analysis Meryl Brodsky Chapter 16. Managing Your Management Information Literacy: A Focus on Interdisciplinary Research Janet Hauck Chapter 17. Concept Mapping: Activities for Complex Business Research or Experiential Learning Projects Grace Liu Chapter 18. Teaching Business Research Using Strategic Analysis Diagrams Genifer Snipes Chapter 19. Using Critically Appraised Topics to Teach Evidence-based Management to Graduate Business Students Zahra Premji SECTION V. Marketing Chapter 20. Teaching Consumer Market Segmentation through Brainstorming Demographic and Psychographic Variables Steve Cramer Chapter 21. Critical Consumption: Empowering Students to Evaluate Sources in a One-Shot Session on Introductory Consumer Marketing Research Abigail Morgan Chapter 22. Dissecting Data to Make Better Decisions Juliet Conlon Chapter 23. Market Sizing Activity Meryl Brodsky Chapter 24. Teaching Secondary Market Research through Active Learning Workshops Wendy Pothier Chapter 25. Using Facebook and Google Digital Marketing Tools to Engage with Consumer Data Ben Richards Section VI. Specialty Subjects Chapter 26. Franchise Frenzy: Business Research for Marketing a New Franchise Location Emily Mross Chapter 27. Thinking Outside the “Box”: Conducting Supply Chain Procurement Research Katharine V. Macy Chapter 28. Goin’ Global: What Is the Best Way to Export Jeans to Dubai? Judy Opdahl Chapter 29. Business Ethics and Intellectual Property: Barbie & Bratz Hal Kirkwood Chapter 30. Connecting the Real Estate Industry and Library Instruction: A Geospatial Example of Experiential Learning Scott St Martin, Amanda Belantara, and Daniel Hickey Section VII. Data Literacy/Data Visualization Chapter 31. 60-Minute Data Literacy Workshop Using the Junk Charts Trifecta Checkup Nancy Lovas Chapter 32. Data Visualization: Visualizing Decisions Chelsea H. Barrett Chapter 33. Using the DIG Method for Data Literacy Dana Statton Thompson Section VIII. Experiential Learning/Career Chapter 34. Building a Better Business Consultant: A Framework for Instruction Olivia Olivares Chapter 35. FIRE Starters: Using a Train-the-Trainer Model and Team Consultations to Support a First-Year Experience Business Competition Benjamin Peck and Wendy Pothier Chapter 36. Next Level Career Research: Helping Students Land Their Dream Jobs Laura Leavitt Walesby Chapter 37. Hot Topics Trade Publications Connect Research with Career Ambitions Lateka Grays and Mark Lenker Section IX. Using Technology in the Classroom Chapter 38. Scaling Up: Asynchronous Information Literacy Instruction for First-Year Business Students Orolando Duffus Chapter 39. Flip Your One-Shot Instruction Session with Survey Software Natalia Tingle Chapter 40. Teaching Company Research through a Virtual Research Workshop Chris Cooper Chapter 41. Metaliterate Learning Through Self-Assessment of Recorded Research Presentations Amanda Kraft Biographies

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Author Information

Genifer Snipes is the Business and Entrepreneurship Librarian at the University of Oregon. She holds an MSLIS from the University of Illinois Urbana-Champaign and MS in Integrated Marketing Communications from West Virginia University. Her work focuses on entrepreneurial and innovation education, data literacy, and business information literacy instruction. She has published and presented at national and international conferences on topics including open education resources, business information literacy, and entrepreneurial outreach. Marlinda Karo, MLIS, MLOS has over 18 years of librarianship experience working in various types of libraries and holds a second master's degree in Leadership and Organizational Studies. She is currently a Collection Services Librarian at Houston Community College where she manages the procurement process for library materials by ordering, receiving, and managing fund accounting for print and non-print library materials. When she teaches library instruction and webinars she is known for having an infectious and interactive teaching style that encourages student and faculty participation and enthusiasm while facilitating learning. Lauren Reiter is Business Liaison Librarian at the Pennsylvania State University and earned her MLIS at the University of Pittsburgh. Prior to entering the library profession, she honed business research skills as Corporate Analyst at The Freedonia Group and now enjoys teaching business information literacy to students who will apply these skills in their studies and future workplace. She has published and presented on topics such as financial literacy, research consultations, and data, and co-edited the book Envisioning the Future of Reference: Trends, Reflections and Innovations (Libraries Unlimited, 2020). Her professional service includes roles as section chair and secretary of the Business Reference and Services Section of the Reference and User Services Association. Ash E. Faulkner earned her MBA and MLIS at Kent State University. She has served as a business or data librarian in a variety of university settings over the past eight years. She is currently the Business Librarian at The Ohio State University Libraries. She has experience teaching business information literacy in both large and small classrooms and workshop settings. She has published and presented at national conferences on the topics of business information literacy, financial literacy, outreach and library support to entrepreneurs.

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