SEO And Search Marketing In A Week: Search Engine Optimization And Search Engine Marketing Made Easy In Seven Simple Steps

Author:   Nick Smith
Publisher:   Hodder & Stoughton General Division
ISBN:  

9781444185942


Pages:   128
Publication Date:   31 May 2013
Format:   Paperback
Availability:   In Print   Availability explained
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SEO And Search Marketing In A Week: Search Engine Optimization And Search Engine Marketing Made Easy In Seven Simple Steps


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Overview

Sunday: Understand the functions of the major search engines and what SEO and Search Marketing are and what they do. Monday: Learn about your competition and target audience, and organize your website's structure. Tuesday: Discover the importance of keywords, and how to generate your keyword list and find the best low-cost research tools. Wednesday: Learn how to make changes to the pages on your site to increase the chance of ranking. Thursday: Ensure all of your links are found and indexed by search engines and generate backlinks. Friday: Monitor and manage your progress through tools such as Analytics, Webmaster and shortened URLs. Saturday: Increase your online presence with search marketing.

Full Product Details

Author:   Nick Smith
Publisher:   Hodder & Stoughton General Division
Imprint:   Teach Yourself Books
Dimensions:   Width: 13.70cm , Height: 1.10cm , Length: 19.70cm
Weight:   0.132kg
ISBN:  

9781444185942


ISBN 10:   1444185942
Pages:   128
Publication Date:   31 May 2013
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Sunday: Introduction to search engines, SEO and search marketing Monday: Preparing your site for search engines Tuesday: Keyword research Wednesday: On-page optimization Thursday: Off-page optimization Friday: Monitoring and managing your progress Saturday: Scaling up with search marketing

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Author Information

Nick Smith is Managing Director of Closeup Media. He is an expert in online marketing, who has helped hundreds of large and small companies achieve their goals.

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