Persuasion And Influence In A Week: How To Persuade In Seven Simple Steps

Author:   Di McLanachan
Publisher:   John Murray Press
ISBN:  

9781444182705


Pages:   128
Publication Date:   26 July 2013
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Persuasion And Influence In A Week: How To Persuade In Seven Simple Steps


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Overview

Sunday: Explore factors that influence, both positively and negatively and discover how influencing is selling. Monday: Understand the power of personality and charisma and ensure you are putting the right message across. Tuesday: Use the Assertiveness Sentence technique to sound more confident in any situation. Wednesday: Discover the three elements of communication and how to use them to build rapid, effective rapport with others. Thursday: Learn to recognize the internal filters that we all have and utilize them in patterns of persuasion. Friday: Use NLP models to influence at an unconscious level, including the technique of 'chunking' to gain agreement. Saturday: Learn how to use proven persuasion techniques such as emotional 'triggers', scarcity, the law of reciprocity, the power of three, and the AIDA formula.

Full Product Details

Author:   Di McLanachan
Publisher:   John Murray Press
Imprint:   Teach Yourself
Dimensions:   Width: 13.10cm , Height: 4.10cm , Length: 19.90cm
Weight:   0.130kg
ISBN:  

9781444182705


ISBN 10:   1444182706
Pages:   128
Publication Date:   26 July 2013
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Di McLanachan has been using and teaching a wide range of influencing techniques for many years, including the language patterns encapsulated in NLP methodologies. Di has run her own training business since 1993 and is a professional public speaker. In both of these capacities, influence and persuasion skills have been vital 'tools of the trade' for her continued success.

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