Overview

Why would billionaires, tech visionaries, and global power brokers publicly ask to be taxed more? In a time of rising inequality and political distrust, this question has been treated as a sign of moral awakening-a moment in which the world's wealthiest finally recognize their responsibilities to society. Marco Deuropa argues the opposite. In this bold and unsettling book, Deuropa reveals why the new language of ""tax justice"" has little to do with justice at all. Instead, it functions as a sophisticated instrument of power: a strategy for stabilizing a fragile global order, a moral shield for elites seeking legitimacy, and a way to reinforce their indispensable role in shaping the future. Drawing on global case studies-from the U.S. and the U.K. to France, Germany, Canada, Australia, Spain, and beyond-Deuropa shows how the call to ""tax the rich"" changes meaning depending on the country, yet always serves the same underlying purpose: to preserve the authority of those who already govern the system, whether from boardrooms, platforms, or supranational institutions. At the heart of the book lies a deeper insight: we have entered an age in which morality is increasingly crafted, curated, and deployed as a tool of governance. When even the demand for fairness becomes a strategic asset, what remains of justice itself? Why the Rich Want to Be Taxed is a gripping analysis of the new moral economy of power-an indispensable read for anyone who wants to understand the hidden logic of our political moment.

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