Overview

In Tastes Like Money, veteran liquor industry leader and founder of RumChata--the clever kitchen experiment that became a global phenomena--Tom Maas, delivers a first-hand story that exposes the behind-the-scenes battles, trademark wars, crises, and triumphs that built a world-famous product. The book begins with the day Maas was unceremoniously and unexpectedly dismissed from his role as vice president of marketing and sales at Jim Beam at age forty-nine. From there, the author details the ups and downs of what would turn out to be his true calling: the creation of a drink called RumChata. Tastes Like Money draws generalizable lessons from Maas's wild ride: about passionate selling, brand protection, and the critical importance of never compromising on quality or cutting corners just to make a quick buck. In the book, you'll also find: Specific strategies for building distributor relationships without the benefit of a huge corporate war chest How to compete against industry titans when you've got a target on your back A detailed, unvarnished memoir of from-scratch ingenuity from an entrepreneur who pulled out all the stops in the pursuit of his dream

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Author Information

Tom Maas is the founder and creator of RumChata. He has close to fifty years' experience in the liquor industry, having held senior executive positions at Jim Beam, Brown-Forman, and Hiram Walker. Maas currently oversees the Dancing Goat Distillery in Wisconsin, continuing his family's whiskey-making legacy while mentoring the next generation of spirits entrepreneurs. He resides in Illinois with his wife and business partner, Susan. A lifelong actor and performer, Will Tulin has performed both on stage and in film and television. From San Diego morning show talent to horror film villain, Will's work also includes voice work for animation, performing with La Jolla Playhouse, and producing fiction podcasts. As a narrator, Will brings all of this experience to bear, while connecting with his former self; the kid who held a flashlight under the covers because he just couldn't put down a book.

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