Overview

Taking the lessons learned from his years studying the rise and fall of the modern music industry as Spotify's chief economist, Will Page provides the tools to recognize and adapt to disruption in any industry. While he was chief economist at Spotify, Will Page has had the best seat in the house for witnessing--and harnessing--the power of disruptive change. Music has often been the canary in the coal mine for major technological and societal shifts, and if there's one thing Page learned from the digital revolution, it's that businesses must be ready to pivot. Drawing practical lessons from a variety of fresh case studies covering Radiohead, Starbucks, and even Groucho Marx, Page examines the eight principles that disruption has thrown into sharp relief as keys to survival in any sector. Businesses need to be ready and willing to change and, if necessary, be prepared to rebuild entire organizations and business models to do so. Pivoting through disruption has everything to do with being able to see the revolutionary changes around the corner, recognizing your strengths, and having the confidence to let go of the old vine of doing business and grab onto the new. A rare book of economics offering actionable takeaways in easy-to-understand language, Tarzan Economics is the must-read book for anyone staring at their own Napster moment and wishing they knew how to fail-safe their business.

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9781549137532

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This book carries lessons on two essential concepts in today's world...The takeaways are as relevant to running a large corporation as they are to starting your own business. A compelling and generous read. -- Scott Galloway, professor of marketing at NYU Stern School of Business and New York Times bestselling author Highly entertaining and full of brilliant factoids...[with a] well-argued central thesis about the need for industries-and government-to make the technology leap, not just in how they do things but how they measure things too. -- Edward Vaizey, British politician, media columnist, and member of Parliament

Author Information

Will Page is the former chief economist of Spotify and PRS for Music, where he pioneered Rockonomics. At PRS he published work on Radiohead's In Rainbows and saving BBC 6Music. At Spotify he helped redefine catalogue and articulated the global value of music copyright. His work is regularly featured in Billboard, the London Economist, and the London Financial Times. He is a visiting fellow of the London School of Economics and fellow of the Royal Society of Arts. Tarzan Economics is his first book. Angus King is a Scottish voice actor with roles in a number of television commercials, corporate videos, and video games. His extensive audiobook narration credits include Last Days of Christmas by Christopher Brookmyre, The Incident by Kenneth MacLeod, and Gallowglass by Gordon Ferris, among many others.

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