Taking Technology to the Market: A Guide to the Critical Success Factors in Marketing Technology
Author:   Ian Linton
Publisher:   Taylor & Francis Ltd
Edition:   New edition
ISBN:  

9781409435952


Pages:   180
Publication Date:   13 September 2012
Format:   Hardback
Availability:   In Print   Availability explained
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Taking Technology to the Market: A Guide to the Critical Success Factors in Marketing Technology


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Author:   Ian Linton
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   New edition
Dimensions:   Width: 17.40cm , Height: 1.70cm , Length: 24.60cm
Weight:   0.544kg
ISBN:  

9781409435952


ISBN 10:   1409435954
Pages:   180
Publication Date:   13 September 2012
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Ian Linton is a professional writer with over 20 years' experience of marketing and marketing communications programmes for global technology clients including AT&T, IBM, ICL, Cisco, HP, Dell, NEC, McAfee, HP, Worldpay, Siemens and Mercury as well as a wide range of other organisations in the business-to-business sector. These companies are recognised for demonstrating best practice in marketing, and readers will be able to draw on the author's insight into their success. Ian is the author of 22 published business books, mainly on continuing professional development in marketing and customer service. Ian Linton's books are practical action guides, rather than academic in treatment, written in a style that is accessible to non-specialists, as well as marketing professionals.

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