Taking a Bite Out of Crime: The Impact of the National Citizens′ Crime Prevention Media Campaign
Author:   Garrett J. O′Keefe ,  Dennis P. Rosenbaum ,  Paul J. Lavrakas ,  Kathaleen Reid
Publisher:   SAGE Publications Inc
ISBN:  

9780803959880


Pages:   168
Publication Date:   10 October 1996
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Taking a Bite Out of Crime: The Impact of the National Citizens′ Crime Prevention Media Campaign


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Author:   Garrett J. O′Keefe ,  Dennis P. Rosenbaum ,  Paul J. Lavrakas ,  Kathaleen Reid
Publisher:   SAGE Publications Inc
Imprint:   SAGE Publications Inc
Dimensions:   Width: 15.20cm , Height: 1.90cm , Length: 22.80cm
Weight:   0.450kg
ISBN:  

9780803959880


ISBN 10:   0803959885
Pages:   168
Publication Date:   10 October 1996
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Crime Prevention and Information Campaigns The National Citizens′ Crime Prevention Media Campaign Citizens, Crime, and Crime Prevention Community Uses of and Reactions to the Campaign How Citizens Responded to the Campaign Campaign Costs, Benefits, and Effectiveness Conclusions and Recommendations

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Paul J. Lavrakas, PhD, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers.

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