Overview

While voices and brands compete for influence and authority, we have to put in work if we hope to be heard. Based in the belief that effective communication doesn't happen by chance, this book introduces people to a pathway toward better thinking and better ideas about communication. Before logos, taglines, and speeches-and before marketing strategies and sales funnels-comes the essential call to take time to be brief.

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Author Information

AJ Hofstetter is a brand enthusiast and marketing consultant who helps individuals and organizations align who they are with the messages they communicate. He and his wife, Rachel, live in White Bear Lake, Minnesota with their four children and two dogs.

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