Systems Theory and Agile Brand Management: The Educative View of Branding
Author:   Jan Lies
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032792170


Pages:   232
Publication Date:   26 December 2025
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Systems Theory and Agile Brand Management: The Educative View of Branding


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Full Product Details

Author:   Jan Lies
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.460kg
ISBN:  

9781032792170


ISBN 10:   1032792175
Pages:   232
Publication Date:   26 December 2025
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Author Information

Jan Lies is Professor of Marketing and Communication at FOM University of Applied Science, Gütersloh and Dortmund. He received his doctorate and habilitation from the University of Witten-Herdecke. He has worked for leading PR agencies. His research includes (digital) communications, change and evolution.

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