Overview

In Systematic Marketing, highly successful lawyer Ken Hardison reveals the marketing strategies that he has used to build one of the largest Personal Injury Law Firms in the state of North Carolina. Inside the book you will learn Ken's blueprint for legal marketing, the three phases of legal marketing, how to build a sales and marketing machine, strategies for online and offline marketing, a proven method to differentiate yourself, systems that Ken uses to gain clients and referrals, and how to automate your sales and marketing machine. If you want to take your law firm's marketing to the next level, pick up a copy of Systematic Marketing and learn these proven strategies for success.

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Ken Hardison practiced Injury and Disability Law for over 32 years and built one of the largest Personal Injury Law Firms in the state of North Carolina. He attributes his success to his persistence and willingness to try new things, primarily in marketing. Ken has had proven success with his firm and in 2009 decided to share his knowledge with other lawyers. This led to the creation of PILMMA (Personal Injury Lawyers Marketing and Management Association). PILMMA is the only legal marketing and management association exclusively for Injury and Disability Lawyers.

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