Overview

BETTY CAMPBELL did not come to the world of nonprofits trained to lead a 501(c)3 corporation. She was a writer, editor, and for-profit business owner. She believed in networking, marketing and positioning her companies for growth. She brings that experience to assist both nonprofits and for-profit businesses in a community changing partnership. She realized the business models are symbiotic, bettering one another while helping the communities they serve. BUSINESS OWNERS AND MANAGERS are careful to keep their costs, payroll and employment practices under control. Assets in those areas are carefully managed and groomed to assist in company growth. But does your company manage it's GIVING? Your community giving should garner so much more than a tax write off. Your giving is an asset that your company can utilize to place itself in a strategic marketing position. NONPROFITS work hard to change their communities, but it is also paramount that nonprofits participate in their community outside of their area service. Connecting with for-profit businesses is not only a source of funding, but also garners volunteers and recognition. Working together, we can change the world.

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9781737812104

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