Overview
Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that Switching Channels explores. In the past twenty-five years, the expansion of cable and satellite systems has transformed television. Richard Caves examines the economics of this phenomenon--and the nature and logic of the broadcast networks' response to the incursion of cable TV, especially the shift to inexpensive unscripted game and ""reality"" shows and ""news"" magazines. An explanation of these changes, Caves argues, requires an understanding of two very different sectors: the ""creative industry,"" which produces programs; and the commercial channels, which bring them to viewers. His book shows how distributors' judgment of profitability determines the quality and character of the programs the creative industry produces. This determination, writes Caves, depends on the number and types of viewers that various programs can attract and advertisers' willingness to pay for their attention, as well as the organization of the networks that package programs, the distributors that transmit them, and the deals these parties strike with one another.
Full Product Details
Author: Richard E. Caves
Publisher: Harvard University Press
Imprint: Harvard University Press
Dimensions:
Width: 14.00cm
, Height: 3.00cm
, Length: 21.00cm
Weight: 0.548kg
ISBN: 9780674018785
ISBN 10: 0674018788
Pages: 376
Publication Date: 15 September 2005
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: Out of stock
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.
Reviews
Richard E. Caves [is] the don of entertainment economics. -- Austan Goolsbee New York Times (04/26/2007)
Richard E. Caves [is] the don of entertainment economics. -- Austan Goolsbee New York Times 20070426
Richard E. Caves [is] the don of entertainment economics. -- Austan Goolsbee * New York Times * In Switching Channels, Richard Caves has done a great job bringing together a vast amount of disparate information to provide a comprehensive framework for the study of television broadcasting. The book covers everything from syndication through the rise of cable networks. -- S. Mark Young, Marshall School of Business, University of Southern California This book is a successful effort to subject to economic analysis an industry that has undergone substantial organizational changes within a short time and that is marked by quite peculiar structural properties and production practices. Caves ingeniously sorts out the industry's peculiarities and reads the economic meaning and implications of its tribal customs. -- Dick Netzer, Robert F. Wagner Graduate School of Public Service, New York University
This book is a successful effort to subject to economic analysis an industry that has undergone substantial organizational changes within a short time and that is marked by quite peculiar structural properties and production practices. Caves ingeniously sorts out the industry's peculiarities and reads the economic meaning and implications of its tribal customs. -- Dick Netzer, Robert F. Wagner Graduate School of Public Service, New York University In Switching Channels, Richard Caves has done a great job bringing together a vast amount of disparate information to provide a comprehensive framework for the study of television broadcasting. The book covers everything from syndication through the rise of cable networks. -- S. Mark Young, Marshall School of Business, University of Southern California Richard E. Caves [is] the don of entertainment economics. -- Austan Goolsbee * New York Times *
Author Information
Richard E. Caves is Nathaniel Ropes Research Professor of Political Economy at Harvard University.
