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Full Product Details

Author:   Kate Schaefer (Columbia College Chicago, USA)
Publisher:   Bloomsbury Publishing PLC
Imprint:   Bloomsbury Visual Arts
Dimensions:   Width: 20.20cm , Height: 1.80cm , Length: 25.40cm
Weight:   0.642kg
ISBN:  

9781350092877

ISBN 10:   1350092878
Pages:   194
Publication Date:   11 March 2021
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1. What is Visual Merchandising? Overview of VM What it includes Why it is used (Commerciality) How visual merchandising has progressed 2. The History and Evolution of Visual Merchandising History of visual merchandising Evolution of visual merchandising and display Incorporating digital technologies Successes and Challenges: Translating the “See Now, Buy Now” to the sales floor Company Spotlight: Sephora 3. Visual Merchandising and Omnichannel Retail Enhancing the online shopping experience Social Media and visual merchandising Using mobile devices (Introduce beacon technologies, interactive displays) Mass Customization Company Spotlight: Ted Baker and Google 4. Store Planning and Design What is store planning? Square Footage vs. Selling Space Materials Furniture Software programs/CAD programs Tradeshows (ie. GlobalShop) Company Spotlight: Visual Retailing (MockShop) or Retail Smart 5. Store Interiors Experiential retail Sensory merchandising Sustainability in visual merchandising Heat Mapping (Data Analytics) Dwell Time (Data Analytics) Company Spotlight: Amazon (AmazonGo) 6. Mannequins and Forms Communicating through mannequins and forms The future of mannequins and forms Company Spotlight: Iconome 7. Exterior and Window Displays Interactive Displays: Who, What, Why Infrared Sensors Facial Recognition Virtual Reality Augmented Reality Mobile Commerce Social Media/Mass Customization Conclusion What Might We Expect as the Future of VM?

Reviews

A very useful read, especially about the technological and experiential advances in visual merchandising. -- Juanjuan Wu, Ph.D., Associate Professor, Retail Merchandising, University of Minnesota, USA

Author Information

Kate Schaefer is an Associate Professor of Instruction in the Fashion Studies department at Columbia College Chicago, USA. With an MBA from DePaul University and a Bachelor of Arts from Indiana University, Kate has always been interested in the progression of the physical retail space store as digital technologies evolve. She currently teaches future of fashion courses, in addition to a variety of other courses across the curriculum, including study away experiences for students.

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