Overview
Sweat Equity goes inside the multi-billion-dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people--led by the most affluent--are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful. In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Even as obesity rates hit an all-time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees. Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape.
Full Product Details
Author: Jason Kelly ,
Eric Martin
Publisher: Ascent Audio
Imprint: Ascent Audio
ISBN: 9798212914789
Publication Date: 26 September 2023
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: In Print
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Author Information
Jason Kelly is the New York Bureau Chief for Bloomberg and the author of The New Tycoons: Inside the Trillion Dollar Private Equity Industry That Owns Everything, the product of five years leading Bloomberg's global private equity coverage. During a tenure at Bloomberg spanning more than a dozen years, he's written about everything from the global semiconductor industry to economic development during the war in Afghanistan, as well as managed the company's global conference business. He's a contributor to Bloomberg TV and Markets magazine, as well as a frequent speaker and host of conferences around the world. An accomplished distance runner, Jason has completed more than a dozen marathons, including races in New York, Boston, and Chicago. A graduate of Georgetown University, he lives in Sleepy Hollow, New York, with his wife Jennifer and sons. Eric Jason Martin is an Earphones Award-winning narrator and has narrated many dozens of audiobooks in fiction and nonfiction. His work includes Detroit by Charlie LeDuff and Landfall by Jerry Aubin.
