Overview

Sustainable Tourism: Entrepreneurial Trends, Opportunities, and Strategic Insights offers a powerful look into the experiences of entrepreneurs at the forefront of sustainable tourism. Through an engaging collection of case studies, the book highlights innovative business models that are transforming tourism in rural and urban settings alike. Readers will explore how tourism entrepreneurs are addressing environmental challenges, promoting local economies, and creating sustainable livelihoods in diverse regions around the world. It brings to life the stories of entrepreneurs who are shaping the future of tourism through innovative and sustainable practices. This book explores diverse case studies that showcase the challenges and triumphs of building tourism ventures rooted in environmental stewardship and community development. From rural entrepreneurship to cutting-edge tourism models, these narratives offer practical insights for those seeking to drive change while preserving cultural and natural resources. With a special focus on rural entrepreneurship and sustainable tourism innovations, this book presents a wealth of knowledge for anyone interested in the intersection of tourism, sustainability, and entrepreneurship. Through compelling narratives, it provides actionable insights into building successful, responsible tourism ventures that benefit both people and the planet.

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9781837080557

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Author Information

Dr Manpreet Arora is a Senior Assistant Professor of Management in the School of Commerce and Management Studies, Central University of Himachal Pradesh Dharamshala, India. Dr Anukrati Sharma is the Head and Associate Professor of the Department of Commerce and Management at the University of Kota (A State Govt. University) in Kota, Rajasthan, India. Dr Che-Jen Su is a Distinguished Research Professor in the Department of Restaurant, Hotel and Institutional Management at Fu Jen Catholic University, Taipei, Taiwan.

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