Sustainable Product Development or Marketing Hype?
Author:   Dr Tom Page ,  Dr Gisli Thorsteinsson ,  Page Tom ,  Thorsteinsson Gisli
Publisher:   LAP Lambert Academic Publishing
ISBN:  

9783843366373


Pages:   84
Publication Date:   20 October 2010
Format:   Paperback
Availability:   In Print   Availability explained
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Sustainable Product Development or Marketing Hype?


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Overview

This study explores consumer's attitudes and behaviour to the concept of sustainability within products in the bathroom industry. Scrutinising these against the actual product development and marketing which is pushing these products as green consumables. 'The possibility that sustainable development may not actually be achievable in any practical sense does not, however, make it any less important' (Walker, 2006). Even if this is true huge steps forward in sustainability can be made within the bathroom industry.

Full Product Details

Author:   Dr Tom Page ,  Dr Gisli Thorsteinsson ,  Page Tom ,  Thorsteinsson Gisli
Publisher:   LAP Lambert Academic Publishing
Imprint:   LAP Lambert Academic Publishing
Dimensions:   Width: 15.20cm , Height: 0.50cm , Length: 22.90cm
Weight:   0.136kg
ISBN:  

9783843366373


ISBN 10:   3843366373
Pages:   84
Publication Date:   20 October 2010
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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