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9783031791321

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S. M. Riad Shams is an Assistant Professor in Marketing and PhD Program Leader at Newcastle Business School, Northumbria University, UK. He is a Board Member of the Northern Advanced Research Training Initiative (NARTI) in the UK and a Fellow of the Higher Education Academy. Riad’s research addresses environmental, societal, and managerial issues in the areas of sustainable marketing, social business, brand management, digital marketing, and international marketing. Riad has published papers in top-tier international journals and twenty-five books, including the core textbook Marketing Management: Past, Present and Future (4th edition). David M. Brown is an Associate Professor of Marketing at Heriot Watt University, Edinburgh, Scotland. His research addresses marketing’s contribution to social, economic, and environmental sustainability, particularly the needs of diverse, often marginalized, stakeholders. He has specific research interests in sustainable value co-creation, social enterprises, internal marketing, and food and beverages. His work has been published in a range of academic journals on marketing, entrepreneurship, business and management, and he has authored two previous books. Prior to joining academia in 2012, David accrued 18 years’ industrial experience in major marketing and brand management agencies, capital equipment suppliers, and automative manufacturers. Kimberley Hardcastle Kimberley is an Assistant Professor of Business and Marketing at Newcastle Business School, Northumbria University, UK. With extensive industry experience in business and marketing, she is a researcher, writer, speaker, and advisor specialising in branding, sustainable consumer behaviour, artificial intelligence, algorithms, and digital platforms. Her research further explores the societal implications of emerging technologies. Kimberley’s work has been presented at numerous international conferences and published in leading peer-reviewed journals worldwide.

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