Overview

The aviation industry plays a vital role in global mobility but faces mounting pressure to address its environmental impact and meet sustainability goals. As public and regulatory demands for greener practices grow, the industry must adopt sustainable operations to reduce its ecological footprint. Sustainable marketing strategies, which promote eco-friendly products and raise consumer awareness, are crucial in driving this shift. By embracing innovative marketing, aviation companies can differentiate themselves and contribute to broader sustainability efforts. This transformation benefits both the environment and the industry's economic objectives. Sustainable Marketing Practices in the Aviation Industry presents insights and research findings on sustainable marketing practices within the aviation industry. It serves as a comprehensive resource, offering the latest strategies, case studies, and theoretical advancements that illustrate how marketing can drive sustainability in the aviation industry. Covering topics such as air travel behavior, environmental messaging, and sustainable development, this book is an excellent resource for academicians, researchers, students, airline executives, marketing professionals, sustainability officers, consultants, and more.

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9798369372166

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Author Information

Mahmut Bakır completed his undergraduate studies in Civil Air Transport Management at Mustafa Kemal University, Turkey. He went on to earn both his master’s and PhD in the Civil Aviation Management Program at the Graduate School of Social Sciences, Anadolu University. He is currently a faculty member in the Department of Aviation Management at Samsun University. His main research interests include airline business, service marketing, consumer behavior, multi-attribute decision analysis, and multivariate statistics. Dr. Bakır has contributed extensively to international journals and book projects through his research.

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