Sustainable Marketing: Managerial - Ecological Issues
Author:   Donald A. Fuller
Publisher:   SAGE Publications Inc
ISBN:  

9780761912187


Pages:   407
Publication Date:   16 March 1999
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Sustainable Marketing: Managerial - Ecological Issues


Overview

By recognizing marketing as the key to the success of ecologically sound products, this text seeks to define the paradigm of sustainable marketing, and offers criteria for sustainable marketing strategies and products, and more.'

Full Product Details

Author:   Donald A. Fuller
Publisher:   SAGE Publications Inc
Imprint:   SAGE Publications Inc
Dimensions:   Width: 15.20cm , Height: 2.10cm , Length: 22.90cm
Weight:   0.650kg
ISBN:  

9780761912187


ISBN 10:   0761912185
Pages:   407
Publication Date:   16 March 1999
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Sustainable Marketing An Overview New Decision Boundaries The Product System Life-Cycle Sustainable Marketing Strategies Sustainable Products Sustainable Channel Networks Sustainable Marketing Communications Sustainable Pricing Markets and Market Development

Reviews

This is the most authoritative and carefully and thoroughly documented treatment of what is generally known as green marketing that I'm aware of. -- Peter Gillett


This is the most authoritative and carefully and thoroughly documented treatment of what is generally known as green marketing that I'm aware of. -- Peter Gillett


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