Overview

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies.    

Full Product Details

Author:   Diane Martin ,  John Schouten
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   Pearson New International Edition
Dimensions:   Width: 21.60cm , Height: 1.20cm , Length: 27.60cm
Weight:   0.548kg
ISBN:  

9781292040899

ISBN 10:   1292040890
Pages:   256
Publication Date:   01 November 2013
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Chapter 1: An Introduction to Sustainable Marketing Chapter 2: Sustainable Marketing Strategy Chapter 3: Ethical Dimensions of Sustainable Marketing Chapter 4: The Marketing Environment and Processes Chapter 5: Consumer Behavior and Sustainable Marketing Chapter 6: Measurement and Research for Sustainable Marketing Chapter 7: Market Segmentation, Targeting, and Positioning for Sustainability Chapter 8: Global Problems, Global Opportunities Chapter 9: Sustainable Products and Services Chapter 10: Sustainable Branding and Packing Chapter 11: Marketing Channels: Sustainability in the Value Chain Chapter 12: Sustainable Pricing Chapter 13: Sustainable Marketing Communication Chapter 14: Sustainability in the Promotion Mix-Methods, Media, and Customer Relationships Chapter 15: Digital Media and Sustainable Marketing

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