Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications
Author:   Rajagopal
Publisher:   Palgrave Macmillan
Edition:   1st ed. 2016
ISBN:  

9781349707331


Pages:   324
Publication Date:   12 February 2020
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications


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Author:   Rajagopal
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Edition:   1st ed. 2016
Weight:   0.448kg
ISBN:  

9781349707331


ISBN 10:   1349707333
Pages:   324
Publication Date:   12 February 2020
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Foreword; Tanya Zlateva PART I: MAPPING MARKET SCENARIO 1. Understanding International Business 2. International Finance 3. Economic and Cultural Dynamics 4. Political and Legal Factors PART II: PREPARING DESTINATION MARKETS 5. Market Research and Organizational Design 6. Internal and External Fit 7. Segmentation, Targeting, and Positioning PART III: DEVELOPING FUNCTIONAL STRATEGIES 8. Product Strategies 9. International Pricing and Distribution Strategies 10. Promotion Strategies References Index

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Author Information

Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Fellow of the Chartered Management Institute, and Fellow of Institute of Operations Management, United Kingdom. He specialises in the fields of Marketing Management, Rural Economic Linkages and Development Economics and has published 45 books and over 400 research contributions that include published research papers in international refereed journals. He is Editor-in-Chief of International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, and International Journal of Built Environment and Asset Management. He is Regional Editor of Emerald Emerging Markets Case Studies, and member of editorial board of various journals of international repute. He has imparted training to senior corporate executives and has conducted 60 management development programs. His research contributions have been conferred the highest recognition of National Researcher -SNI-level III by the National Council of Science and Technology, Government of Mexico.

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