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Author:   Asphat Muposhi ,  Brighton Nyagadza
Publisher:   Springer International Publishing AG
Imprint:   Palgrave Macmillan
ISBN:  

9783031816260

ISBN 10:   3031816269
Pages:   275
Publication Date:   16 April 2025
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

1. Sustainable Green Marketing Strategies for a Circular Economy in Africa: An Introduction.- 2. Beyond Formal Law: Harnessing African Indigenous Knowledge to Foster Green Marketing Governance and Sharing Economy.- 3. Green Corporate Governance and Sustainable Development Goals: Lessons for Africa from Global North.- 4. Evaluating Green Marketing Strategies: Role of Sustainability Indicators.- 5. Underlying drivers of social innovation acceptance: A Case of reusable sanitary towels.- 6. Efficacy of Green Marketing as a Sustainable Business Model: Multi-Case Study Analysis.- 7. Examining consumer perspectives in marketing of green products.- 8. Fostering sustainable tourism through green marketing practices at world heritage tourism sites.- 9. Advancing Sustainable Green Marketing Agenda in Africa through Green Supply Chain Management.- 10. Green Reverse Logistics as a Sustainable Strategy Towards Circular Economies in Africa.- 11. Artificial Intelligence Driven Green Marketing Strategies for a Circular Economy.- 12. Disseminating sustainable end-of-life product disposal information through social media nudging.- 13. Sustainable Green Marketing Strategies for a Circular Economy in Africa: A Conclusion.

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Author Information

 Dr. Asphat Muposhi (PhD, DTech) is a Postdoctoral Fellow in the Marketing Division at University of the Witwatersrand, Johannesburg, South Africa. He has published several articles in international peer-reviewed journals under the Sage publications, Cambridge, and Inderscience stables. His research interests are in green consumerism, environmental sustainability and environmental education. Dr. Brighton Nyagadza is a CABS (UK) Certified Business and Management Educator (CMBE) who holds a Ph.D. in Marketing. He is a full time Digital Marketing academic and currently Unit of Assessment Lead for Business and Management Studies at York St. John University (YSJU), London Campus, England, United Kingdom. He has produced books with Routledge of Taylor & Francis Group, CAB International United Kingdom (UK), Palgrave MacMillan, and published in reputable international journals.

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