Sustainable Fashion: Consumer Awareness and Education
Author:   Subramanian Senthilkannan Muthu
Publisher:   Springer Verlag, Singapore
Edition:   1st ed. 2019
ISBN:  

9789811312618


Pages:   75
Publication Date:   05 July 2018
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Sustainable Fashion: Consumer Awareness and Education


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Overview

This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote this.

Full Product Details

Author:   Subramanian Senthilkannan Muthu
Publisher:   Springer Verlag, Singapore
Imprint:   Springer Verlag, Singapore
Edition:   1st ed. 2019
Weight:   1.321kg
ISBN:  

9789811312618


ISBN 10:   9811312613
Pages:   75
Publication Date:   05 July 2018
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Consumer Awareness of Sustainable Fashion- A Research Study on the Purchasing Behaviour.- Consumer awareness of sustainable fashion.- Consumer attitudes towards sustainability in clothing choices.- The Tale of the Fashion and the Consumer. Positive Change We Are All Waiting For.

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Author Information

Dr Subramanian Senthilkannan Muthu holds PhD in Textiles Sustainability and he has over 40 books to his credit along with 80 research publications. He is well known in the field of Textiles Sustainability due to his notable contributions to the society in terms of his academic and industrial experiences. He is an editor in chief of Textiles & Clothing Sustainability Journal.

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