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OverviewThis book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote this. Full Product DetailsAuthor: Subramanian Senthilkannan MuthuPublisher: Springer Verlag, Singapore Imprint: Springer Verlag, Singapore Edition: Softcover reprint of the original 1st ed. 2019 Dimensions: Width: 15.50cm , Height: 0.40cm , Length: 23.50cm Weight: 0.454kg ISBN: 9789811345968ISBN 10: 9811345961 Pages: 75 Publication Date: 26 January 2019 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsConsumer Awareness of Sustainable Fashion- A Research Study on the Purchasing Behaviour.- Consumer awareness of sustainable fashion.- Consumer attitudes towards sustainability in clothing choices.- The Tale of the Fashion and the Consumer. Positive Change We Are All Waiting For.ReviewsAuthor InformationDr Subramanian Senthilkannan Muthu holds PhD in Textiles Sustainability and he has over 40 books to his credit along with 80 research publications. He is well known in the field of Textiles Sustainability due to his notable contributions to the society in terms of his academic and industrial experiences. He is an editor in chief of Textiles & Clothing Sustainability Journal. Tab Content 6Author Website:Countries AvailableAll regions |
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