Overview

Sustainable (and green) business seems to have become mainstream practically overnight. This growth in interest in sustainable business practices stems from changing societal expectations and a growing awareness that sustainability creates a win-win situation for the business and humanity alike. Sustainable Business: An Executive’s Primer is a brief introduction to sustainability as it applies to business. This book will offer an overview of how sustainability is applied throughout the organization. We offer chapters organized by familiar departments or functions of the business and cover the applications and terminology of sustainability throughout each area. Whether you are an executive, an entrepreneur, an employee, or a business student, this book will help you understand the big picture of what it means to be a sustainable business and will give you the information you need to begin your journey toward sustainability

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9781606490488

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Author Information

Nancy E. Landrum is Associate Professor at University of Arkansas at Little Rock (UALR). Her research, teaching, and consulting interests are in the areas of strategic management, corporate social responsibility, sustainable business, and base of the pyramid strategies. Dr. Landrum is faculty advisor to UALR Net Impact, was named a Net Impact Distinguished Member, consults on sustainable business, and serves on sustainability boards or committees at the university, city, and state levels. Sandra Edwards is Associate Professor and MBA Director at Northeastern State University in Tahlequah, Oklahoma. Her main teaching areas are quantitative analysis and organizational leadership. Dr. Edwards also teaches as adjunct faculty in the summer sessions for the University of Arkansas - Fayetteville in the areas of marketing and leadership. Her research interests include work team effectiveness, learning styles, team mental models, and sustainable business.

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