Overview

Sustainable and Affordable Mobility for All offers a bold, yet practical vision for the future of transportation. Drawing from deep technical expertise and global experience, Chris Borroni-Bird presents a transformative approach to the automotive industry, tackling critical issues like economic development, environmental sustainability, and universal access. This groundbreaking book explores how advanced technologies such as electric, autonomous, and connected vehicles can revolutionize not only personal mobility but also urban transport and public systems. It calls for a shift toward ""right-sized"" vehicles, designed to meet real-world needs without over-engineering. Borroni-Bird's solutions are scalable and adaptable to both developed and developing markets, ensuring affordable and sustainable mobility for all. With insights from 30 years of rapid innovation, including ridesharing platforms and robotaxis, this book blends technology, human factors, and sustainability to inspire a future where transportation is efficient, accessible, and environmentally responsible. A must-read for industry leaders, strategists, and innovators, Sustainable and Affordable Mobility for All advocates for a world where we put the heart back into technology - making mobility solutions that work for people, planet, and profit. Join the movement for a smarter, more sustainable future in transportation.

Full Product Details

9781468609349

Table of Contents

Reviews

""Chris delivers a compelling and heartfelt blueprint for the transportation systems of tomorrow-one that balances cutting-edge technologies with a deeply human-centric vision. His emphasis on electric, autonomous, and connected vehicles aligns seamlessly with Automobility's thesis: that the future of mobility lies not just in innovation for its own sake, but in deploying technologies that are accessible, equitable, and attuned to real societal needs."" Bill Russo Founder & CEO, Automobility Limited

""Chris delivers a compelling and heartfelt blueprint for the transportation systems of tomorrow-one that balances cutting-edge technologies with a deeply human-centric vision. His emphasis on electric, autonomous, and connected vehicles aligns seamlessly with Automobility's thesis: that the future of mobility lies not just in innovation for its own sake, but in deploying technologies that are accessible, equitable, and attuned to real societal needs."" Bill Russo Founder & CEO, Automobility Limited ""I know Chris personally and this book reflects his passion for the greater purpose of mobility but also, and specifically valuable for people interested in the future of mobility, his very innovative and foresightful vision for and of mobility. The book goes into a good level of detail yet also allows the reader to capture the expansive experience in mobility and technology that Chris has on an easy to understand level. Chris' appreciation for what mobility has done and can do in the future for society as a whole is motivating and above all thought provoking and stimulating!"" Stephan A. Tarnutzer Mobility Industry Executive ""Wildly comprehensive and global in scope, Borroni-Bird delivers both a treasure trove of data on the challenges plaguing urban mobility and an imaginative roadmap for fixing them."" Patrick McGee, New York Times bestselling author of Apple in China.

Author Information

Dr. Christopher Borroni-Bird is an expert on sustainable and affordable mobility for ALL the world's people. This builds on his 25-year career leading advanced mobility initiatives at several major companies and universities as well as volunteering in sub-Saharan Africa.With his consulting business, Afreecar, he is a senior advisor on future mobility to McKinsey and EVage (an Indian commercial EV startup) and is also sought out to provide independent technical due diligence on future mobility technologies and companies in vehicle autonomy, connectivity and electrification. Separately, Afreecar is also developing an e-kit that power assists non-motorized vehicles while also transforming them into mobile power sources, which has many applications in both the developing and developed worlds. He served as Waymo's Chief Engineer for Future Vehicle Programs and has been a Research Scientist at MIT Media Lab. From 2012 to 2017, he was Qualcomm's VP of Strategic Development, responsible for wireless automotive solutions. Prior to this, he led GM's Electric Networked Vehicle (EN-V), the world's first drivable vehicles to demonstrate today's accepted vision of future mobility (and extensively deployed at the 2010 Shanghai World Expo). He led GM's Autonomy, Hy-wire, and Sequel ""skateboard"" electric vehicle concepts, now widely adopted by the Auto Industry, and has 50 patents. He is co-author of ""Reinventing the Automobile: Personal Urban Mobility for the 21st Century,"" with Larry Burns and the late Bill Mitchell (MIT Press, 2010). Before joining GM in 2000, he led Chrysler's gasoline fuel cell vehicle development. He was inducted into the Automotive Hall of Fame as a Young Leader in 2000, was one of Automotive News' inaugural ""Electrifying 100"" in 2011, and was profiled by Motor Trend/Blackberry in the ""Coding the Car"" documentary and book series in 2023.

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