Sustainability Marketing in Emerging Economies: Conceptual and Empirical Perspectives

Author:   Albert Anani-Bossman ,  Takalani E. Mudzanani ,  Devika Pillay
Publisher:   Springer International Publishing AG
ISBN:  

9783031834639


Pages:   344
Publication Date:   01 March 2025
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Sustainability Marketing in Emerging Economies: Conceptual and Empirical Perspectives


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Author:   Albert Anani-Bossman ,  Takalani E. Mudzanani ,  Devika Pillay
Publisher:   Springer International Publishing AG
Imprint:   Palgrave Macmillan
ISBN:  

9783031834639


ISBN 10:   3031834631
Pages:   344
Publication Date:   01 March 2025
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Author Information

Albert Anani-Bossman is a Senior Lecturer in Public Relations and Communication Management and Head of the Public Relations Department at the Faculty of Public Relations, Advertising and Marketing, the University of Media, Arts and Communication- Institute of Journalism, Ghana. He is also a communication specialist with more than 15 years of experience in marketing communication. His research interests are public relations and communication management, measurement and outcomes evaluation, organisational communication, crisis communication, integrated communication and reputation management. Takalani Eric Mudzanani is a Full Professor of Communication Science at the University of South Africa (UNISA), where he teaches public relations. He has publications in tourism, marketing, and public relations. Devika Pillay is a Senior Lecturer at the School of Management, Information Technology and Governance, University of KwaZulu Natal, South Africa.

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