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9783110783896

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"""This book is a must-read for those who want to be on top of emerging views of art, fashion and wine. The differing authors' viewpoints provide a fascinating lens for approaching these subjects. Appropriate both for business scholars and consumers who want to 'be in the know'."" -- Kathryn LaTour, Professor, Medill School of Journalism, Media and Integrated Marketing Communications, Northwestern University"

"""This book is a must-read for those who want to be on top of emerging views of art, fashion and wine. The differing authors' viewpoints provide a fascinating lens for approaching these subjects. Appropriate both for business scholars and consumers who want to 'be in the know'."" Kathryn LaTour, Professor, Medill School of Journalism, Media and Integrated Marketing Communications, Northwestern University"

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Annamma Joy is Professor of Marketing at the Faculty of Management, UBC. Her research spans the domains of art, fashion, and fine wines. She has won several awards for her research, the most recent being the Louis Vuitton and Singapore management university award (second place) for best paper at the Luxury brand conference in 2018. Her work has been published in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Business Research, Consumption, Markets and Culture, Journal of Consumer Culture, Cornell Hospitality Quarterly, Tourism Recreation Research, Journal of Wine Research and Arts and the Market. She has written several chapters in handbooks on consumption and marketing. She has published an edited book, The Future of Marketing, published by De Gruyter, in 2022 and another one New Directions in Art, Fashion and Wine, published by Lexington Books in 2023.

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