Surprise!: The Secret to Customer Loyalty in the Service Sector
Author:   Vincent P. Magnini
Publisher:   Business Expert Press
ISBN:  

9781631571022


Pages:   180
Publication Date:   30 October 2014
Format:   Paperback
Availability:   In Print   Availability explained
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Surprise!: The Secret to Customer Loyalty in the Service Sector


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Overview

Modern consumers are being bombarded with information from every angle. They can't absorb it all and, consequently, tune-out large portions of the information. Therefore, in order to gain their full attention, firms must find ways to surprise them during transactions. They must spawn mental script deviations for them. Research indicates that these script deviations can cement their loyalty. Therefore, Surprise! The Secret to Customer Loyalty in the Service Sector details how to create a surprise culture in a service firm. Any owner or manager competing in one of the many service sectors would benefit from implementing the information contained within these pages.

Full Product Details

Author:   Vincent P. Magnini
Publisher:   Business Expert Press
Imprint:   Business Expert Press
Dimensions:   Width: 15.20cm , Height: 0.70cm , Length: 22.80cm
Weight:   0.195kg
ISBN:  

9781631571022


ISBN 10:   1631571028
Pages:   180
Publication Date:   30 October 2014
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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