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9781447153511

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Dr. Usha Ramanathan is a Senior Lecturer in Business Systems in the University of Bedfordshire, UK. She has taught for several years in India, Oman and the UK. Her research interest includes supply chain collaboration, Collaborative Planning Forecasting and Replenishment (CPFR), value of information sharing and forecasting, e-commerce, retail customer behaviour and sales promotions. Usha uses case studies and quantitative approaches. She has published widely in leading journals such as International Journal of Production Economics, International Journal of Operations & Production Management and Omega: The International Journal of Management Science. Dr. Ramakrishnan Ramanathan is working as a Professor of Operations Management in the University of Bedfordshire Business School, Luton, UK. In the past, he has worked and taught in a number of countries, including the UK, Finland, the Netherlands, Oman and India. His research interests include operations management, supply chains, environmental sustainability, data envelopment analysis and analytic hierarchy process.  He has successfully completed a number of research projects across the world. His research articles have appeared in many prestigious internationally refereed journals.

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