Overview
In today's competitive environment, services industries are facing the challenge of improving operational efficiencies and reducing cost, without negatively impacting customer service. Further challenges arise due to technology revolution, increasing customer expectations, frequently changing customer needs and a dynamic market scenario. In the highly competitive environment of today, new product development, marketing and promotion costs are increasing constantly. Services providers are recognised, because only in that area it is possible to reduce costs in the supply chain. To meet these challenges, services providers are beginning to implement Supply Chain Management practices (SCM), that create a balance between customer requirements and supply chain capabilities. SCM can bring reliability, responsiveness, consistency, flexibility, cost reduction and process efficiency. Traditionally, organisations were implementing SCM with the purpose of achieving operational efficiency and cost cutting. In today's competitive environment with increasing customer demands, organisations are looking for leveraging competitive advantage to deliver better customer service. When the internet and RFID (Radio Frequency Identification) technologies emerged, they brought a new dimension to SCM concept. Even though many software providers such as SAP, Oracle and IBM offer SCM concepts to the organisation, no one has a complete software package. This book explains how service chains differ from the traditional supply chain, and elaborates on the challenges in implementing SCM in the service industry. The book also focuses on the benefits of using the supply chain in service industries like financial, healthcare, postal and courier, retail, entertainment and tourism services.
Full Product Details
Author: B. V. S. Prasad ,
N. Kalai Selvan
Publisher: ICFAI Books
Imprint: ICFAI Books
Weight: 0.570kg
ISBN: 9788131407561
ISBN 10: 813140756
Pages: 253
Publication Date: 20 October 2009
Audience:
College/higher education
,
Professional and scholarly
,
Undergraduate
,
Postgraduate, Research & Scholarly
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Author Information
B V S Prasad is an Engineering graduate from IIT, Kharagpur and holds a Post Graduate Diploma in Business Administration from Indian Institute of Management, Ahmedabad. He has over 30 years of rich and varied industry experience in Consultancy, HR, Finance, Production and Industrial Engineering areas. He is currently working as Senior Faculty Member at Icfai Business School Research Center, Chennai. His areas of interest include Soft Skills, training & Development, MIS and Management Control Systems. N Kalai Selvan holds a B.Tech (Textile technology) from Bharathiar University and a PGDBA with specialisation in marketing from the Icfai Business School, Hyderabad. He has corporate experience of over 4 years in administration, research and content development. His broad areas of interest include Marketing and Operation Management. Presently, he is working as Faculty Associate at the Icfai Business School Research Centre, Chennai. He has been regularly contributing to the magazines on Marketing and General Management published by the Icfai University Press.
