Superior Products: A Winning Strategy Demanding Game-Changing Innovation

Author:   Gordon F Brunner ,  James
Publisher:   Bookbaby
ISBN:  

9798350923414


Pages:   306
Publication Date:   15 January 2024
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $158.27 Quantity:  
Add to Cart

Share |

Superior Products: A Winning Strategy Demanding Game-Changing Innovation


Add your own review!

Overview

Full Product Details

Author:   Gordon F Brunner ,  James
Publisher:   Bookbaby
Imprint:   Bookbaby
Dimensions:   Width: 15.90cm , Height: 2.30cm , Length: 23.50cm
Weight:   0.794kg
ISBN:  

9798350923414


Pages:   306
Publication Date:   15 January 2024
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Reviews

Author Information

"GORDON F. BRUNNER Gordon Brunner is a well known and admired R&D leader, having spent a 40 year career at Procter & Gamble, and credited with accom- plishing the launching of dozens of new and improved superior prod- ucts, as well as major advances in systems, culture, reward systems, and leadership principles for a global R&D organization. He was the Chief R&D Officer for 13 years, worked for four CEO's, and was the first and only R&D employee to be appointed to the Company's Board of Directors, where he served for 9 years. Gordon Brunner was an avid golf caddie which led to an Evans Scholarship at the University of Wisconsin. He graduated in biochem- ical engineering, and later obtained an MBA from Xavier University. During his career, he was involved with five new-to-the-world multi-billion dollar brands, all behind major technology achieve- ments. This included Liquid Tide & Ariel, Pantene, Febreze, Swiffer, and Actonel for osteoporosis.There were some fifteen other multi-hun- dred million dollar successful innovations and superior brands. P&G's outstanding technical accomplishments were recognized in being awarded the US Medal of Technology in 1995, and where Brunner accepted the award for the Company. GORDON BRUNNER i He was a student of R&D organization culture, structure, and effectiveness, and instituted major changes which have become global benchmarks. This included researcher reward systems and career path structure, ""open"" innovation, global internet innovation communication, and an internal ""new venture"" project structure. His achieve- ments and perspectives were broadly recognized, and among many awards, he was named the YEAR 2000 MEDALIST by the Industrial Research Institute. His perspective and experience were applied in a variety of large and small company boards, external new venture companies, academic research commercialization, and entrepreneurial product launches. He lost his dear wife after 44 years of marriage, but is blessed over the last eleven years with a fan-tastic & loving partner, Mary Ellen, and the joy of three daughters, and eight grandchildren. Bill James is a chemical engineering graduate of Case Western Reserve University and the University of Cincinnati. He started his P&G career in Food Product Development reporting to Gordon Brunner. He spent 36 years at P&G with 20 years in the research labs rising to Director of Food Product Development. In 1985 he became the first Director of Worldwide R&D Human Resources reporting to CTO Gordon Brunner. He later became the Global R&D Chief of Staff continuing to report to Gordon Brunner. Bill has had a life-long interest in understanding the key factors that constitute superior product development. As Gordon Brunner's Chief of Staff, he worked with Gordon on the design and implementation of the many new concepts that were implemented into the R&D structure. This, of course, included the extensive communication task necessary to sell the projects within the Company and with the global R&D organization. He has been heavily involved in R&D professional groups, giving lectures and authoring articles in the Industrial Research Institute's Research & Technology Management magazine, and the Center for Innovation Management's journals. Within his responsibilities as Head of R&D Global Human Resources, Bill led the establishment of the Victor Mills Society, an industry acclaimed top technologist professional society, honoring the top innovators in the Company. He then led the effort to create a single-track career path for all 7,000 technical members of the Company's worldwide R&D staff. It recently celebrated 30 successful years."

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

wl

Shopping Cart
Your cart is empty
Shopping cart
Mailing List