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Art Weinstein's latest edition tells YOU what you MUST do to CREATE VALUE in the Now Economy. A recognized marketing expert, Weinstein not only makes clear the constructs that weave everything together, but he does it in his normal easy-to-understand style. What is value, how you create it, what drives loyalty - it's all here. His book is a must-read for anyone expecting to compete successfully in their market. - Dr. RJ Trasorras, President of the Tampa Consulting Group As a reviewer of Chapters One and Four, I found the 4th edition of Superior Customer Value loaded with new information, models, and concepts that aligns to the digital marketing trends found in today's complex business environment for those organizations aspiring to or creating customer value. Dr. Art Weinstein provides example after example (US and international perspective) of creating superior customer value and how organizations become truly customer-centric in the Now Economy. - Dr. Michael D. Santonino III, Embry-Riddle Aeronautical University, USA This book is a must-read for any manager or entrepreneur looking to build a customer-centered team, department, or company. Practical examples are based on proven scientific principles. Apply what you learn in this book and both your career and company will flourish. - Matthew G. Kenney, D.B.A., Valencia College, USA

"""Art Weinstein's latest edition tells YOU what you MUST do to CREATE VALUE in the Now Economy. A recognized marketing expert, Weinstein not only makes clear the constructs that weave everything together, but he does it in his normal easy-to-understand style. What is value, how you create it, what drives loyalty - it's all here. His book is a must-read for anyone expecting to compete successfully in their market."" - Dr. RJ Trasorras, President of the Tampa Consulting Group 　　　　　　　 　　　　　　　 　　　　　　　 　　　 ""As a reviewer of Chapters One and Four, I found the 4th edition of Superior Customer Value"" loaded with new information, models, and concepts that aligns to the digital marketing trends found in today's complex business environment for those organizations aspiring to or creating customer value. Dr. Art Weinstein provides example after example (US and international perspective) of creating superior customer value and how organizations become truly customer-centric in the Now Economy."" - Dr. Michael D. Santonino III, Embry-Riddle Aeronautical University, USA ""This book is a must-read for any manager or entrepreneur looking to build a customer-centered team, department, or company. Practical examples are based on proven scientific principles. Apply what you learn in this book and both your career and company will flourish."" - Matthew G. Kenney, D.B.A., Valencia College, USA"

Art Weinstein's latest edition tells YOU what you MUST do to CREATE VALUE in the Now Economy. A recognized marketing expert, Weinstein not only makes clear the constructs that weave everything together, but he does it in his normal easy-to-understand style. What is value, how you create it, what drives loyalty - it's all here. His book is a must-read for anyone expecting to compete successfully in their market. - Dr. RJ Trasorras, President of the Tampa Consulting Group As a reviewer of Chapters One and Four, I found the 4th edition of Superior Customer Value loaded with new information, models, and concepts that aligns to the digital marketing trends found in today's complex business environment for those organizations aspiring to or creating customer value. Dr. Art Weinstein provides example after example (US and international perspective) of creating superior customer value and how organizations become truly customer-centric in the Now Economy. - Dr. Michael D. Santonino III, Embry-Riddle Aeronautical University, USA This book is a must-read for any manager or entrepreneur looking to build a customer-centered team, department, or company. Practical examples are based on proven scientific principles. Apply what you learn in this book and both your career and company will flourish. - Matthew G. Kenney, D.B.A., Valencia College, USA

Author Information

Art Weinstein, PhD, is Professor of Marketing at Nova Southeastern University, Fort Lauderdale, Florida, USA. He was the founding editor of the Journal of Segmentation in Marketing and has published more than 80 scholarly articles/papers and eight books on customer-focused marketing strategy. Dr. Weinstein has consulted for many leading technology and service companies.

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